The Olsen Way
In recent years, we have seen a new era emerging in cruising.
There is a trend for everything to get bigger and busier, and for a cruise to be seen as an alternative to a large luxury resort, with a limitless flurry of activity.
But this is not for us.
We believe that there is another way to cruise.
A way that is based on five generations of searfaring.
Where cabins are called cabins, and ships look like ships.
Where the journey is as important as the destination.
In our world, smaller is better, and we believe in keeping the experience on board uncrowded, warm and civilised - treating passengers as guests, like the family-run business we are.
It would be easy to follow the trends and go with the crowds.
But we never will.
Because this is our way, The Olsen Way.