The Olsen Way

In recent years, we have seen a new era emerging in cruising.

There is a trend for everything to get bigger and busier, and for a cruise to be seen as an alternative to a large luxury resort, with a limitless flurry of activity.

But this is not for us.

We believe that there is another way to cruise.
A way that is based on five generations of searfaring.

Where cabins are called cabins, and ships look like ships.

Where the journey is as important as the destination.

In our world, smaller is better, and we believe in keeping the experience on board uncrowded, warm and civilised - treating passengers as guests, like the family-run business we are. 

It would be easy to follow the trends and go with the crowds.
But we never will.

Because this is our way, The Olsen Way.

Proud to sail our own course

1. WE ARE PROUD TO SAIL OUR OWN COURSE

We are free to do things a different way because we are family-run. Of course some people enjoy the bigger, busier cruises, but it is not for everyone, and it is not for us. We prefer to do things, 'The Olsen Way'.
Smaller is better

2. SMALLER IS BETTER

We have fewer guests, so the atmosphere on board our ships is always warm and civilised. Our smaller ships allow us to visit the more interesting places that the world has to offer.
Hand Crafted Itineraries

3. HAND-CRAFTED, NOT MASS PRODUCED

We pride ourselves on putting our all into the Fred. Olsen cruise experience. Our itineraries are created from scratch every year, our service is genuinely personal and each and every area of our ships is designed by hand.
It is all about the people

4. IT'S ALL ABOUT THE PEOPLE. ALL OF IT. EVERYTHING

There are certain things that can only happen when people put genuine care and positivity  into what they do.  We believe that you can have all the equipment in the world, but in the end, it all comes down to the people.
Travellers not tourists

5. WE ARE TRAVELLERS MORE THAN TOURISTS

Our way is about creating experiences that attract like-minded travel enthusiasts, people as excited to engage with the wonders of the world as we are.
Joy of the Journey

6. WE BELIEVE IN THE JOY OF THE JOURNEY

We believe the purpose of a cruise is to experience the wonders of the world, by always looking out, not facing in.
Maritime is in our DNA

7. MARITIME IS IN OUR DNA

The Olsen family has been sailing for nearly 200 years and we will never lose sight of our love for the sea. That's why we will always choose to sail ships that look like ships rather than hotels or holiday resorts.
Travel respectfully

8. WE TRAVEL RESPECTFULLY

We have great respect for the natural world and the diverse cultures of the places we visit. We run smaller ships, so we travel lightly rather than overwhelm the beauty or local people of our destinations.
Elegance and simplicity

9. WE DESIGN EVERYTHING WITH ELEGANCE, SIMPLICITY, AND ATTENTION TO DETAIL

Linen, not cotton. Leather, not plastic; our focus is always on quality, and our ships are genuinely loved by us, with every detail closely considered and constantly reviewed
In the best of company

10. "I DET BESTE SELSKAP", IN THE BEST OF COMPANY

There's a phrase in our native Norwegian, 'I det beste selskap' which means, 'in the best of company'. Our guests are like-minded, our crew genuinely friendly and we are very proud to say that, as a result of all this, we have more returning guests than any other cruise line.