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Fred. Olsen & the RNLI

Black Watch cruising Geirangerfjord, Norway

At Fred. Olsen Cruise Lines we are immensely proud to be the longest-running corporate partner of the Royal National Lifeboat Institution (RNLI), a fantastic organisation that has guarded the seas around the British Isles and saved thousands of lives since its inception in the 1820s.

Having supported the RNLI since the 1960s, we have, with the help our generous guests, raised over £1 million to help provide equipment used at many RNLI stations around the UK, pay for three seminar rooms at The Lifeboat College in Poole, Dorset, fund three DODO (drive-on, drive-off) lifeboat launching trolleys and much more.

Fred. Olsen’s guests’ donations have also helped to pay for vital training for the charity’s brave volunteers who risk their lives to save, on average, 22 people a day, as well as four RNLI lifeboats including the Spirit of Fred. Olsen, which was launched in the picturesque Scottish Highland village of Kyle of Lochalsh in April 2012.


If you have a few moments spare, be sure to watch the video above to find out more about what the RNLI do and how Fred. Olsen and our guests contribute to help save lives at sea and, if you can, do your bit by texting RNLI FRED OLSEN to 70300 to donate £5 to the RNLI.

The RNLI is the charity that saves lives at sea. Royal National Lifeboat Institution, a charity registered in England and Wales (209603) and Scotland (SC037736). Registered charity number 20003326 in the Republic of Ireland.