Agadir is a lively, beach resort destination situated along Morocco’s southern Atlantic coast, in the foothills of the Atlas Mountains. Present-day Agadir was rebuilt next to the ruins of the 16th century town destroyed by an earthquake in 1960. All that remains of the ancient, hilltop Kasbah are its original fortified walls. The ruins offer views over the memorial park, created where the medina used to stand.
The resort’s beachfront promenade and wide, modern boulevards are home to vibrant cafés and restaurants. And arching south of the gleaming marina, the sandy beach has the bluest, cleanest waters.
In contrast, a visit to the old port delivers the sights, sounds and smells of the authentic old town markets selling fish, fruit, vegetables and spices, while the Musée Municipal presents fascinating insights into the history of Agadir, and Morocco’s original inhabitants, the Berbers.
Located in the Souss Valley, the Berber market town of Taroudant is often referred to as ‘Little Marrakech’. Considered more relaxed than its busier counterpart, Taroudant is surrounded by large terracotta walls, which are a main draw for its visitors along with its two main squares and souks. Taroudant is one of Morocco’s oldest towns, and was briefly the capital of the Saadian Dynasty in the 16th century.
Agadir’s most famous landmark is the 16th century Kasbah, which once housed nearly 300 residents. The Kasbah, which was restored in the 18th century, was one of the rare survivors of the 1960 earthquake that devastated the city. Located on a hilltop, the Kasbah offers beautiful views over the city of Agadir.
Morocco is internationally renowned for its cooking, and is home to one of the world’s greatest cuisines. Dishes here have several different influences – Arab, Berber, Middle Eastern, Iberian, French, Mediterranean and African – thanks to Morocco’s important trading past and long history of colonisers. As a result, Moroccan dishes feature nuts, dried fruit and spices, and boast a unique taste.