FRED. OLSEN ROLLS OUT INTERACTIVE TV TO BRAEMAR

6 August 2008

Always mindful of catering to customers’ needs and offering the latest services, Fred. Olsen launched an interactive TV service on board cruise ship Balmoral when she entered service in February 2008. The cruise line chose Allin Interactive to provide this service, a company with extensive experience in the field, having worked on over 40 cruise ships.

 

The service personalised to Fred. Olsen, has been branded FOi (Fred. Olsen Interactive.) Passengers using it can investigate future cruises, shore excursions and cabin shopping. They can place orders, from the comfort of their cabin, for breakfast room service, wine with dinner, duty free shopping, order a film, book excursions or even book another cruise.

 

The service has proved extremely popular with Balmoral customers and the facility has reduced queues at the shore tours desk and future cruise sales office, although those who prefer a face-to-face experience can still make their bookings in person.

 

With the service well-established on Balmoral, it has now been rolled out to the newly lengthened and refitted Braemar which re-entered service in July 2008. In due course there are plans to offer this very efficient service across the whole fleet.

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