First Fred. Olsen Cruise Lines World Indoor Bowls Championships to be held at Potters Leisure Resort
09 Jan 2012
Fred. Olsen Cruise Lines has been named as the title sponsor of the forthcoming ‘World Indoor Bowls Championships’ at Potters Leisure Resort in Norfolk. The international event – which is held every January – will now be called the ‘Fred. Olsen Cruise Lines 2012 World Indoor Bowls Championships’. It will run from 13th January to 29th January 2012 inclusive at the five-star Potters Leisure Resort, with live coverage on BBC television for the last week of the campaign, 23rd to 29th January 2012 inclusive, as well as international exposure on Eurosport and Sky TV.
The new sponsorship deal has come about due to Potters’ new specialist company No Fly Cruising.com, partnering with Fred. Olsen Cruise Lines in developing an innovative 'Cruises with Bowls' product, which launches on 22nd May 2012, with the inaugural ‘Around Britain Bowls Cruise’ on Fred. Olsen's nine-night UK Cruise on board Braemar (M1212). Guests will take on teams in Eire, Northern Ireland, The Orkney Islands and Scotland, as they circumnavigate the UK on this elegant cruise ship.
Simon Chambers, Area Sales Executive – South for Fred. Olsen Cruise Lines, said:
“Fred. Olsen Cruise Lines is delighted to support and be associated with the ‘World Indoor Bowls Championships’ at Potters, and we look forward to continuing our relationship with No Fly Cruising.com to develop further the 'Cruises with Bowls' concept, as well as providing many more great cruise itinerary options for our customers.”
John Potter, Owner of Potters Leisure Limited, said:
"This is great news for the future of the ‘World Indoor Bowls Championships’ and Fred. Olsen Cruise Lines is a perfect fit for Potters and its sister company, No Fly Cruising.com. The facilities at Potters are unprecedented around the world and the event has gone from strength to strength since it first came to Norfolk in 1999. Our association with the World Bowls Tour has proved to be a perfect partnership, and we have committed over £3 million in sponsorship and prize money during this time.”
Fred. Olsen operates four cruise ships and offers worldwide itineraries all year round, and is one of the market leaders in ex-UK cruise departures from a wide range of convenient regional ports.
